Marketing

In attracting new customers and retaining existing ones lies the real growth of any business. Corporita Consulting marketing services build on in-depth customer and market analysis to gain insights into practical tools and approach to help our clients create sustainable business growth.

Our services include:

Brand Positioning

Whether you call it inbound marketing, publications, branded media, or corporate journalism, the core strategy is the same. The primary objective of this service is to enable you and your business to create engaging, informative and valuable contents to attract new clients and provide your existing one with value-adding knowledge. Our integrated solution includes:

  1. Developing the right content marketing strategy with defined goals (i.e. traffic acquisition, sales conversion, traction, e-branding)
  2. Developing customer persona through collecting information using surveys, focus groups, and feedback; identifying the main characteristics of your customers.
  3. Partnering with you as your marketing guru to create new forms of online and offline media to respond to your customers’ needs.
  4. Planning and developing an editorial calendar and a style guide and implementing a content management system to maintain the whole process running smoothly and efficiently.
  5. Assigning a project team of a project manager; a digital marketing strategist; subject matter experts to compile, write and edit the content (blogs, white-papers, offers, newsletters, email campaigns, e-books, digital magazines, case-studies, etc.); designer and SEO and a social media expert or a community manager.
  6. The assigned team will work closely with you and your team to implement the strategy and submit frequent reports, measuring the results of the strategy implementation and ROI and recommending modifications and new tools
Customer Segmentation And Analysis

Companies that develop an effective customer segmentation process can target most profitable customers with laser-focused marketing activities. At Corporita Consulting, we believe that each customer is one of a kind and we will provide you with an accurate marketing solution for improved customer interaction and engagement, which includes sophisticated testing and analytics tools to help you map your marketing efforts to each customer’s needs.

Product Development And Innovation

New products and new service offerings are a must to service today’s fierce business competition. However, launching new products and offering new services is a hard process with extended product development cycles. Our dedicated team will partner with you strategically and provide product development and lifecycle management process support from spotting opportunities for growth to spawning new ideas to validating and testing the concepts to developing market scenarios, to launching your product or service.

 

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